Artificial Intelligence (AI) has revolutionized the digital world (marketing, project management and more) thanks to AI tools that optimize and automate processes. From content creation to web project management, strategies are now more effective and less time-consuming.
It therefore seemed essential to us to present to you some AI tools, the list being particularly long, to allow you to better understand these tools and use them to gain productivity.
Writing assistants, content optimizers, project management platforms, data analysis, ad campaign management, and more—there are so many possible solutions. Here’s our overview!
Digital Marketing and AI Tools: The Benefits for Productivity
AI tools bring several benefits to the digital marketing and web project management sector.
- 1. They improve decision-making by collecting and analyzing reliable, real-time customer data. Moreover, they make it possible to analyze much more data than human processing could.
- 2. They personalize strategies thanks to more reliable and precise data on customer interactions. This is an opportunity to further personalize your acquisition strategy and your customer journey (chatbot, automatic lead qualification, personalized recommendations, etc.).
- 3. They segment targets to develop personalized marketing strategies for each customer segment and adapt them in real time, thanks in particular to the segmentation of customer databases based on user interactions (social networks, purchase history, demographic data, etc.).
- 4. They automate complex and repetitive business processes to reduce costs and better allocate resources. This allows more time to be devoted to high-value tasks and increases efficiency.
- 5. They optimize business processes by identifying obstacles to correct them and increasing the operational efficiency of employees.
- 6. They anticipate the actions of customers, visitors, prospects, etc. using predictive analysis. While AI is capable of processing a large amount of information, it also allows for the identification of patterns and trends to make predictions. Predictive analysis allows, among other things, the personalization of content (messages, offers, product recommendations, etc.) and thus improves user engagement and retention by offering the right content, to the right person, at the right time.
- 7. They optimize every aspect of marketing campaigns, from targeting to execution to post-campaign analysis.
As you might expect, many solutions have emerged to cover the entirety of a digital marketing strategy.
Of course, there are also AI tools dedicated to content generation to improve content quality and prospecting efforts. The major advantage here is undoubtedly the time savings and productivity in terms of content writing: newsletters, blog articles, social media posts, translation, emails, etc.
But AI doesn’t stop at text :
- • creation of images from a simple prompt (realistic style, 3D, cartoon, illustrative, etc.);
- • generating videos from text descriptions, still images, or other videos that offer more • personalization in content creation;
- • audio generation to automatically translate your content and/or reproduce your voice in the language of your choice.
AI tools for content creation
Let’s start our overview with AI content creation tools, which are undoubtedly the best known and most used today.
We won’t be discussing ChatGPT here, as it’s already a standard that no longer needs an introduction. We’ll discuss it further below, however, as this solution isn’t just useful for content generation.
AI text generation tools
While ChatGPT has established itself in generative AI, it is not the only content creation tool.
> Jasper AI
Jasper AI helps you write any type of content using AI and machine learning :
- • blog posts;
- • texts for your email campaigns ;
- • product descriptions for e -commerce;
- • landing pages ;
- • podcast scripts;
- • content summaries;
- • video descriptions;
- • TikTok captions;
- • etc.
Additionally, you can use a wide range of styles and tones, allowing you to match your company’s image and adhere to your editorial strategy.
But this tool also stands out for its ability to read and write in 25 languages as well as the provision of more than 50 templates (models) which allow you to overcome any lack of inspiration.
Finally, Jasper AI helps improve the quality of your content to make it more relevant so that it is better ranked by search engines (natural referencing or SEO).
Designed for ease of use, Jasper AI is considered one of the best AI editors and is available with the Jasper extension for Google Chrome.
Please note that Jasper AI is a paid solution, but there are several plans available depending on your needs. You can still test the tool’s features with a 7-day trial.
> Copy AI
Copy AI is a platform that also allows businesses to create and optimize content quickly and efficiently. It also works with machine learning. Some of the benefits of this solution include:
- • automation of the entire content production process: creation, personalization and optimization;
- • the use of natural language processing to generate relevant content;
- • data analysis to identify content trends.
The user interface is designed to be intuitive and equipped with powerful analytical capabilities.
One small drawback is that the app only appears to be in English. Additionally, the prices are quite high, although there is a free version that remains quite limited.
AI tools for image generation
Today, images play a major role in content marketing. It’s an interesting solution to stand out from the competition and capture the attention of your audience.
But not everyone is a graphic designer or has the skills to create an original, high-quality image. At least, that was before the arrival of image generation tools powered by artificial intelligence!
> DALL-E
DALL-E is one of the most well-known tools for image generation. In fact, it was one of the first solutions to emerge.
This AI tool was developed by OpenAI, also behind ChatGPT, and can generate realistic images from text descriptions. To do this, the platform converts words into a vector representation and uses the latter to generate an image. To achieve this feat, the AI was trained on millions of images. It is capable of recognizing objects, shapes, colors, and textures.
Likewise, it is possible to make realistic and targeted modifications to images and create several variants of an image from the original.
Of course, like any artificial intelligence tool, results can vary depending on the quality and quantity of data used for training. Also, the generated images are not always consistent with the text descriptions.
DALL-E is available for free (maximum 2 visuals per day) on several platforms (OpenAI, Microsoft Copilot, Bing Image Creator, etc.) and in several versions, including the latest and most advanced: DALL-E 3.
> Midjourney
Midjourney is one of DALL-E ‘s long-standing competitors. A special feature: this generative artificial intelligence image creation tool is used on the Discord platform. Otherwise, it works the same way: creating images from a text description.
Midjourney has become quite popular due to its ability to generate images that accurately reflect prompts in a variety of styles. Using continuous machine learning, the tool analyzes keywords and delivers consistently better results.
However, Midjourney currently only works in English. Therefore, prompts must be written in English to obtain correct results.
While it used to be possible to generate 25 images for free, the tool is now fully paid. Midjourney offers four subscription plans (Basic, Standard, Pro, and Mega) with prices ranging from $10 per month to $120 per month.
AI tools for video generation
With artificial intelligence, it is now possible to create videos without a camera or a human, the latter being replaced by an avatar.
> Synthesia
Synthesia lets you create engaging videos simply by typing text. Yes, you read that right! The tool transforms your prompts into high-quality videos and uses avatars that speak with natural lip-syncing.
Easy to use, this solution does not require any equipment (camera, light, microphone, etc.) or even editing knowledge. In addition, the features offer you great flexibility, such as:
- • customizable avatars;
- • + 230 realistic AI avatars;
- • voice synthesis in more than 140 languages;
- • a wide range of usage scenarios, from tutorials to product reviews.
As proof of the quality of the videos, major companies trust Synthesia, such as Google, the BBC and Nike. Curious about the rendering? Here is an example of a video made with Synthesia.
But how much does such a solution cost? Surprisingly, the platform offers very affordable prices considering the savings it offers.
> Lumen5
Lumen5 lets you turn written content, like blog posts, into engaging and dynamic social videos by adding relevant music, text, and images. The drag-and-drop interface makes it easy to add text, images, clips, and music to any video.
Additionally, Lumen5 offers a range of pre-made video templates and elements to help you create professional-quality videos tailored to your needs.
Looking for a solution to intelligently repurpose your existing content? Lumen5 can create videos tailored to your social media and optimized to increase audience engagement.
AI tools to assist with writing
Using writing tools is great, but you still need to know what you want to generate. As you know, an effective content marketing strategy does n’t involve writing content on random topics.
The good news is that there are AI tools to help you with this too.
ChatGPT
Well, no surprise, but ChatGPT isn’t just a simple content writer. In fact, this conversational agent developed by OpenAI is actually capable of responding to several types of queries. It can:
- • generate ideas for texts to write;
- • explain a complex subject in a simplified way;
- • to summarize or analyze a document;
- • suggest a detailed plan for writing articles;
- • classify or extract data;
- • transform text into HTML code;
- • generate buyer personas ;
- • etc.
With the right prompt, you can also identify trending topics, your competitors, angles of attack to favor, etc., all to then design your content marketing strategy .
Note that ChatGPT has a very adequate free version. However, for more advanced needs, there are several paid plans.
NoteBookLM
NoteBookLM is an AI tool developed by Google . While its primary function is as a notebook, the integration of AI offers more features.
Indeed, the tool has become a personal assistant for researching and writing digital marketing content . It allows you to centralize, summarize, and synthesize multiple documents ( Google Docs, PDFs, text files, Google Slides, and even web links ) in order to highlight the most relevant information or produce summaries or answers to specific questions. Google ‘s mantra for this tool is simple: “Think better, not more.”
The tool can even turn data into a podcast .
Best of all, NoteBookLM allows for optimized writing . It can reformulate, structure, and enrich ideas coherently and quickly for more effective writing.
Please note that for the moment, NoteBookLM is free.
AI tools for marketing data analysis
As you know, analyzing data (your own or your competitors’) is the lifeblood of digital marketing . The challenge is that there’s a vast amount of information to collect and analyze. Fortunately, with AI, you’re no longer alone in this difficult task.
Browse AI
Browse AI is a data analysis facilitator. On the one hand, it can program data extractions and easily scrape a website . On the other hand, it is able to monitor competitor web pages
But what’s the point, you might ask? Well, Browse AI lets you monitor your competitors, identify new trends or pricing strategies, collect reviews on product launches, and more. Since the tool can mimic human behavior, it can also trick chatbots and gather valuable business insights.
Another advantage of this solution is that it has different analysis tools that allow you to understand the data, but also to generate reports with personalized visuals . You then have all the information you need to make better decisions regarding your marketing strategy .
Browse AI has a free version and different paid plans depending on your needs.
Pragm to AI
Pragma AI is a data analytics AI tool primarily designed to capture and analyze customer interactions .
You probably won’t learn that, when it comes to digital marketing, a good understanding of your customers is essential. However, with this tool, businesses can make better decisions thanks to quality data.
The platform benefits from advanced machine learning and powerful tools to identify patterns, trends and correlations in data related to interactions with your users.
You will therefore be able to communicate effectively with them (writing and sharing content), automate your workflow, respond quickly to requests, etc.
Pricing varies depending on your needs. While the free version is limited to 20 messages per month, the most advanced option (3,000 messages) costs $350.
Fullstory
Fullstory is dedicated to customer journey analysis . It allows you to detail all customer journeys on your website, map behaviors, provide insights and offer value to customers.
In other words, this tool tracks every click or cursor movement and every page visit to collect the relevant data. Its main role is to detect errors, defects or incorrect components on a site, in short, anything that could constitute an obstacle in the customer journey .
Please note, Fullstory does not disclose its prices.
AI tools to automate and personalize your processes
Generating content or collecting and analyzing information will improve your productivity. But automating your marketing processes is also an area for optimization.
In addition to saving time by relieving you of time-consuming, low-value tasks, AI marketing automation tools can improve your processes to make them more efficient. And to top it all off, this optimization has a positive impact on the user experience.
Breeze, from HubSpot
Breeze, from HubSpot (formerly HubSpot AI) is a relatively comprehensive AI automation tool, which consists of Breeze Copilot and Breeze Agents .
Breeze Copilot allows you to:
- • consolidate the sales pipeline ;
- • automatically update CRM data;
- • synthesize support tickets;
- • generate response recommendations;
- • provide in-depth analyses according to the sector of activity.
In other words, you will increase your productivity thanks to this personal assistant designed to assist you in all your projects . The tool allows you to optimize your work and complete your tasks more quickly.
Breeze Agents brings together four artificial intelligence agents whose objective is to automate workflows (from planning to execution):
- • the content marketing agent helps create personalized content according to the brand’s image and tone;
- • the social media agent allows you to analyze performance and understand trends to create optimized and engaging publications;
- • the sales prospecting agent allows you to automate the sales pipeline, identify qualified prospects and personalize communication;
- • The customer service agent allows you to automatically manage customer requests (relevant humanized responses) and analyze customer satisfaction.
Please note, the tool is only available as part of a HubSpot Tools subscription .
Smartwriter
There are also AI tools dedicated to certain aspects of marketing . This is particularly the case with Smartwriter, which allows you to gain productivity thanks to email automation .
To this end, the tool offers various features for generating emails from different sources. It is ideal for:
- • automation of email generation;
- • creating personalized messages for high response rates and better customer relationships;
- • creating personalized cold emails ;
- • creating backlinks for better online visibility;
- • personalizing your communication on LinkedIn by analyzing your prospects’ profiles and publications (to find unique points of interest);
- • lead generation ;
- • etc.
AI tools for programmatic advertising
Programmatic advertising is growing in popularity in the digital marketing industry . Yes, it’s now possible to automate the buying and selling of ads .
Thanks to artificial intelligence, it’s now easier to reach a precisely targeted audience. Better still, just like your content, your ads are delivered at the right time thanks to real-time optimization. Your advertising campaigns have never been so effective!
Albert.ai is one of the AI tools dedicated to programmatic advertising. The tool analyzes what works best to create relevant ad campaigns with minimal budget. Additionally, campaigns adjust in real time based on the performance of audience segments.
Albert.ai also works on a cross-channel strategy . It is therefore able to optimize your campaigns across multiple channels .
Add to that the personalization of your campaigns for each micro-audience, which ensures that each message resonates with the target audience and at scale.
Once again, the brand does not communicate its prices.
AI tools for web project management
Digital marketing isn’t just about developing a strategy. Implementing the action plan also requires good project management, especially for companies with a marketing team .
And that’s a good thing, since project management is also an area that can be optimized to increase productivity.
Process.st for project management
Process.st (or Process Street ) is an AI tool based on ChatGPT. It is designed to manage workflows and optimize operations by automating project tasks. More specifically, it can:
- • follow a project;
- • create a workflow (tasks, assignments, due dates, form fields);
- • automate recordings;
- • create documentation in an interface;
- • manage deliverables or repetitive tasks;
- • update data analysis;
- • manage the integration of other tools into processes, such as Zapier, Trello, Dropbox, Slack, etc.
Taskade for project monitoring
Taskade is another fully AI-powered project management tool. Like Process.st, it helps you manage your projects through task scheduling and monitoring .
The AI Workflow Builder allows you to create structured workflows from scratch and/or break down larger tasks into multiple steps. While it helps you optimize your tasks, assignments, plans, checklists, and workflows, etc., the tool primarily helps you generate ideas and instructions using the AI chat assistant, create plans, share files, and develop strategies.
Like many collaboration tools, Taskade offers automatic synchronization so that your entire team has an up-to-date workspace. This improves the productivity of your entire team, not just that of the marketing project manager .
Additionally, the tool features an AI synthesizer that allows you to upload files and generate document summaries .
Unlike AI project management tools, Taskade has the advantage of offering very competitive pricing.
Reclaim .ai for calendar planning
For those who don’t need ultra-sophisticated or comprehensive tools, there are also solutions limited to certain aspects of web project management.
This is particularly the case with Reclaim.ai, which is a calendar management automation solution .
AI allows the application to automatically plan and reschedule meetings, activities, recurrences and tasks according to individual availability or priority criteria set in advance.
Reclaim.ai has a free version, but several paid plans are available. The premium plan costs $18 per month.
AI concept for task management
In the same type of tools, Notion AI specializes in task management . The tool integrates several AI features powered by proven models, such as ChatGPT or Claude . It allows you to gain in productivity thanks to different functions such as:
- • suggestions to complete sentences automatically;
- • cross-search;
- • smart alerts;
- • answering simple questions (in English) on all work-related topics;
- • generating content ideas from a few keywords;
- • correction and reformulation to improve existing texts;
- • etc.
Notion AI is an add-on that can be added to any Notion plan (or to the free plan) for $10 per member per month. For your information, here are the paid plans for Notion:
Good to know : By adding the AI feature to a workspace, all members of the workspace have access to the AI functionality.
Timely AI for time tracking
Timely AI is a highly accurate automated time tracking tool that uses precise data to create time management reports and analyses. With automatic activity categorization, it enables better organization and, therefore, greater productivity.
Timely AI also allows you to monitor budgets, hours and activities in real time, for smarter project management.
And as a bonus, there’s a mobile app to track times even on the go.
ClickUp AI to facilitate teamwork
ClickUp AI has a set of conversational and contextual AI features ideal for managing your projects, knowledge and content .
You can generate personal reports and team updates, and ask the AI questions about your workspace tasks, documents, collaborators, and teams. For example, you can ask ClickUp AI to search a Google Sheet for potential clients who attended your latest event.
You can either edit AI-generated content or use AI to enhance existing content. You can even generate a task or document with AI. What more could you ask for?
In short, ClickUp AI is a pretty comprehensive virtual assistant . However, to benefit from this feature on ClickUp, you need to choose a paid plan.
As you can see, there are many AI tools available for digital marketing and web project management . And we’ve only selected a few! These AI tools can be dedicated to one aspect of marketing or be more comprehensive, or even an all-in-one solution. What is certain is that AI allows users to save time by offloading certain tasks and becoming better organized. All of this obviously contributes to improving the productivity and profitability of businesses.